Are political wins influenced by behavior and culture?

Just yesterday, I came across this article Obama political campaign last year that won a  reputation for drawing on the tools of social science. What I found most interesting was the part where the article says '...small, voluntary agreement amplifies the likelihood that the person will follow through...' backed by some experiments.

Read on, I'm sure you'll enjoy it. Do write back with what you think. Do you know of similar campaigns? How do they work? 

What is the cleanest place in your home?

In recent research study around sanitation, when women in villages of India were asked about the cleanest place in their homes, I was not surprised to hear "the kitchen" or "the courtyard" among the top few responses. Kitchens are cleaned before and after every meal is prepared while a courtyard is swept and mopped over three to four times a day.

So how is cleanliness perceived? How do we decide which place must stay the cleanest or whether or not a place is clean?

In this context, I came across this article on bbc that scientifically challenges individual and household myths about a toilet seat.

Do write back on your perceptions around cleanliness, and on how you decide for yourself and your family that a place or thing is clean for use.